Archive - Medialyte

Hunterbrook … what a concept!

Lessons from an odd new publisher

Apr 8, 2024 •

March 2024

Plugging some green shoots

A vacation brain missive

Mar 11, 2024 •

February 2024

Jezebel bets on a paywall

How much can your biggest fans pay you?

Feb 26, 2024 •

Scenes from a Super Bowl war room

At Adweek, Super Bowl ads are kind of … our Super Bowl

Feb 12, 2024 •

The Messenger was doomed. Grid was not.

The instructive, intertwined fates of two vastly different publishers.

Feb 5, 2024 •

January 2024

The death of the long tail

Paradigm shifts in search and ad targeting are killing the open web

Jan 29, 2024 •

My one, all-encompassing media prediction

In 2024, scarcity gets a rebrand.

Jan 22, 2024 •

New year, new media?

The last Medialyte of a terrible year

Jan 1, 2024 •

December 2023

November 2023

The great regression

Analog media is newly in vogue. Are we moving backward or forward?

Nov 20, 2023 •

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